“My goal is to get you the most amount of money in the shortest amount of time”. Every agent says it… but the question is whether or not the agent can deliver. The days snapping a few quick shots with a pocket camera, throwing them onto the MLS, and sticking a sign in the yard are over. If you want top dollar for your home, you need someone who understands the little details and why they matter. Today’s Buyers are much savvier and have access to loads of data and information that yesterday’s Buyers just didn’t have. They literally look at hundreds of listings every week. So how do we make sure they notice (and remember) your home? How do we get you the highest possible dollar?

1. Correct pricing: We don’t set the value. You don’t set the value. The market sets the value. A properly priced home will attract more interested parties and result in a higher sales price. Padding the price to “leave yourself some wiggle room” will backfire on you by scaring legitimate Buyers away. This typically results in a lower sales price.
2. High Quality Photography: We can’t stress this enough. The #1 thing Buyers want to see is great photography… and lots of it. Posting dark pictures of the corner of a room does nothing for you. If the images of your home don’t shine online, your odds of receiving top dollar plummet.
3. Video: We’re talking about real video… professional video. Not some “slide show” of photographs set to music. Buyers understand the difference… and they remember the homes done right. When The Parrett Group does video, we do it right.
4.  Internet Presence: None of these services matter if they aren’t properly marketed where they need to be marketed. Buyers look for homes in a variety of different places and we spend additional time and money to enhance your home in these places.

These 4 items are the beginning of a process to keep that “top dollar” promise we love to make… but it’s not the end. Having the ability and experience to negotiate the deal, identifying potential contract pitfalls, having an extensive database to market to, deciding what “story” your home should tell, knowing every nook and cranny of the market, and keeping you updated on the market conditions are a few others.

This isn’t just idle talk. We’re all-in on our marketing plan and it shows up on your bottom line. How do we know? As of this posting, Parrett Group listings hold the highest Sales Price and/or Sales Price per Sq.Ft. in 7 different neighborhoods over the past 12 months. That’s not a coincidence. When Buyers see a home the way we market it, their perception of the home’s value is raised. But don’t just take our word for it, decide for yourself. Take a look at our listings and compare how we market them to how other agents market their listings. Tell us if you see a difference.

Read a little about our professional photographer here: Parrett Group Photography and Video

If you’d like to see our marketing philosophy put to work on your home, Contact Us Today!